Visitor numbers and tourism employment are growing


Visitor numbers and tourism employment are growing

By BROOKE WANSER

Visitor numbers as well as tourism industry employment are up significantly, according to an analysis of 2016 numbers from the Williamson County Convention and Visitors Bureau.

Ellie Westman Chin, the president and chief executive officer of the Bureau, on Tuesday gave a presentation on the tourism impact numbers from 2015 to 2016 to the Franklin Board of Mayor and Aldermen during a non-voting work session.

Highlights included a 9.4 percent increase in visitors from 2015, though Westman Chin said she was most excited about the 17.9 percent increase in those employed in tourism related fields, now numbering 3,537 people.

Though Westman Chin said she did not yet have economic impact numbers from last weekend’s Pilgrimage Music Festival, she offered this statistic: 705 million people were reached through social media, print, and broadcast news of the festival, including coverage in 46 states and 21 countries.

Franklin City administrator Eric Stuckey also acknowledged Money Magazine’s ranking of Franklin as number four on their 100 best places to live in America.

 

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