Starting in the Cool Springs market has given one casual restaurant the chance to grow its brand throughout the mid-state.
After the opening of a location in Franklin a little more than a year ago, Saladworks could see expansion into Middle Tennessee and Williamson County.
Wedged between Five Guys and Smoothie King off of Frazier Drive in Cool Springs, Saladworks offers a variety of greens and veggies with different dressings and toppings. None of the eatery’s products originate from cans or bags, in order to make the meals come in fresh and seasonally.
Based out of the northeast, the 30-year-old fast-casual chain has locations nationwide. Ownership said they try to get away from additives and preservatives, providing numerous combinations to customers.
Kentucky owner Brian Fox said he’s watched the brand do well in Williamson, prompting him to try his hand at expansion, potentially in Davidson, Rutherford and Sumner Counties.
With their agreement, Saladworks will have the ability to open eight stores. Right now, they also have a location in Bowling Green, Kentucky, where Fox lives half of the time.
“We are all obviously interested in the greater Nashville market,” Fox said. “We don’t have a specific timeline and would like to get further down the road in establishing it. Even if it’s as large as Nashville area, it’s getting people out to experience and figure out what there options are.”
Fox said it’s been a challenge to establish the restaurant since its November 2014 opening with all of the options in the Cool Springs market.
“Looking at the Murfreesboro area, we think that’s a strong area and most likely will be our next step into franchising,” he said. “Franklin and Nashville are developing and will continue to get exposure. I think there are options all around. Brentwood itself is in our protected area right now. But I think as any good brand, our restaurants should move cautiously and conservatively.”
In order to expand, Fox said he and his ownership group will continue to look for more investors and partners to grow the restaurant.