New logo, lots of laughs mark chamber’s first year


New  logo, lots of laughs mark chamber’s first year

By SUSAN LEATHERS

Celebrating its first anniversary, the Williamson County Chamber of Commerce unveiled a new logo and vision at its festive annual meeting Tuesday.

Celebrating its first anniversary, the Williamson County Chamber of Commerce unveiled a new logo and vision at its festive annual meeting Tuesday.

Over 350 people gathered for the event, which included a business meeting that lasted all of three minutes to formally elect 12 new board members. Outgoing chairman Brad Dunn served as master of ceremonies and warmed up the crowd with a series of one liners as he went through a laundry list of the chamberes first year. In November 2012, the chamber was chartered following a vote of three existing chamberse memberships to merge into one united body.

The chamberes golf tournament he said fell on his 25th wedding anniversary. eBut I did go and play golf,e he admitted.

Of the chamberes Young Professionals group, he said ites so popular the members who age out donet want to stop participating. eWeell be checking IDs at the door,e he warned with a smile.

Dunn then gave a shout out to the chamber group that openly practices egender discrimination.e That would be Women in Business.

After the unveiling on the big screen in The Factory at Franklines Jamison Hall, Chamber CEO Matt Largen explained the key symbols built into the new simple-yet-telling logo that reads eWilliamson Chamber, Inc.e

First, the logo emphasizes a strong county brand, Largen said of the gray and green horizontal image. Second, it represents a growing chamber and community. The two elongated Ls in Williamson are offset in green and form an upwardly moving arrow. The Ls paired with the slightly smaller dotted Is also look like a building.

The use of eWilliamson Chambere describes the shorter moniker for the chamber people have already adopted, while the addition of einc,e Largen said, represents the chamberes dedication to economic development.

The only other chamber in the nation that uses eince is Louisville, Ky., Largen said. eIt says weere special, weere set apart and weere all about business.e

Matt Largen, right, presents outgoing chamber chairman, Brad Dunn, with a set of golf clubs for Dunn’s three-year dedication and work to help unify three chambers into one.

As for the colors, the green represents money, growth, prosperity, the countyes rolling hills and sustainability.

And the gray? It just looks cool, came the answer.

Tuesdayes unveiling was the culmination of a creative project that brought together representatives of three companies — Limpus Communications, DNA Creative Marketing, and Wheelhouse Marketing Advisors.

eIt was a five-month process from beginning to end,e Largen said. eThe team we selected, all Williamson Chamber members, did an outstanding job reflecting where the Williamson Chamber is headed.e

eThere is an aspirational element to the logo, and our new brand Williamson, Inc. is distinctive, innovative, unique and instantly says we are serious about helping our members grow their business and serious about growing the economy of Williamson County.e

A highlight of the meeting was a by-the-numbers recap of the chamberes first year in existence. The highlights include:

  • 40 Number of participating restaurants at the chamber-sponsored Taste of Williamson event
  • 240 Golfers participating in the annual golf tournament.
  • 924 Cups of coffee served at during yeares First Friday small business gatherings
  • 21 Number of Young Professionals meetings and events
  • 1,100 Addresses visited during first weeks after unification as part of handshake initiative.
  • 355 Number of new chamber members welcomed so far in 2013

Largen concluded the meeting with a special presentation to outgoing chairman Brad Dunn, area manager of Pinnacle Financial Partners, who for three years helped spearhead the unification of the Franklin-Williamson County, Brentwood Cool Springs and Cool Springs chambers into one organization.

e(Brad) has been ebuilding the airplane while flying it,e Largen said.

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About The Author

Kelly Gilfillan is the owner-publisher of Home Page Media Group which has been publishing hyperlocal news since 2009.

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