By KARA HARTNETT
This story first ran in the Nashville Post.
Global information services giant Experian has acquired MyHealthDirect in a move looking to capitalize on the growing market for care coordination and other health care consumerism trends.
MyHealthDirect markets a digital care coordination platform that optimizes scheduling for providers, payers and consumers. According to a press release, the company’s technology guides patients through care options and scheduling through the web as well as call centers and providers’ offices.
The acquisition brings in house MyHealthDirect’s product, which Experian Health (which has its home office in Cool Springs) has been reselling since 2017.
“MyHealthDirect’s products fit neatly into Experian’s current product suite and bolsters an already compelling value proposition that includes revenue cycle management, data and analytics, patient engagement, care management and identity management,” an Experian spokeswoman told the Home Page Media Group’s sister publication the Nashville Post via email. “Over time, the combination of Experian Health’s and MyHealthDirect’s expertise will create new and unique value propositions for providers, payers and patients, such as enhanced self-service scheduling for patients, and proactive management of chronic disease conditions and wellness programs for payers.”
The MyHealthDirect team — which had been backed by a group of investment firms — consists of 63 employees, all whom will continue to work out of the company’s current office location at 102 Woodmont Blvd. until their lease expires in October. At that point, they will transfer to Experian’s Franklin office. Tom Cox, CEO of MyHealthDirect, will continue to manage the company and report to Experian Group President Jennifer Schulz.
“MyHealthDirect and Experian will realize mutual benefits around market expansion, product development and enhancement, and best in class data solutions,” Cox said in the release. “We are also looking forward to the resources Experian brings to the table, which will accelerate the development of very unique products and capabilities that will clearly differentiate Experian from others in the category.”
Experian works with more than 3,400 hospitals and 7,300 other health care organizations representing more than 500,000 providers. The company has more than 17,000 employees in 44 countries.