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Rita Croom, MBA, SHRM-CP, has been appointed senior vice president and chief experience officer for Capella Healthcare effective March 1.
Franklin- based Capella Healthcare announced on Monday that Rita Croom, MBA, SHRM-CP, has been appointed senior vice president and chief experience officer effective March 1.
Capella, a private company, operates 10 acute care and specialty hospital facilities in five states.
According to Mark Medley, EVP, president of Hospital Operations, Croom has more than 20 years of experience in various human resource, organizational development and performance improvement leadership roles.
In the new position, Croom is responsible for leading service excellence initiatives, related measurement improvements and organizational development initiatives including the Physician Leadership Academy and Leadership Development Institute.
Previously Croom served in a similar capacity with Union University’s Center for Excellence in Health Care Practice and HCA’s TriStar Division, where she supported leadership development, clinical orientation, employee engagement and the patient experience. Additionally, her experiences have included performance improvement initiatives utilizing LEAN methodology in which she holds a Certificate in LEAN Healthcare from Belmont University. In total, Croom has worked with more than 25 hospitals in approximately eight different states, along with international healthcare development in India.
Dedicated to lifelong learning opportunities, Croom holds a certificate in executive leadership excellence from Vanderbilt University, a certificate in healthcare administration from Union University, and a certificate of human resource management from Christian Brothers University. She has also earned Certified Professional status from the Society of Human Resources Management.
She earned both her bachelor’s degree in organizational leadership and master’s degree in business administration from Union University, achieving magna cum laude honors for both degrees. She is currently pursuing a doctor of science degree in health services administration at The University of Alabama-Birmingham.
She and her husband Wilson have three sons, Caleb, Chandler and Cody.